Financial Advisors

Built for Advisors.

Backed by Partnership. 

Focused on Growth.

Built for Advisors.

Backed by Partnership. 

Focused on Growth.

At Honey, we’re built around one belief: your advice should stay at the centre of your client relationships – uncompromised and fully supported. Our platform gives independent financial advisors and family offices the tools, flexibility and support to deliver great client centric outcomes and grow sustainably without added complexity or competition.

We don’t interfere We enable.

Here’s how we help you thrive:

Here’s how we help

you thrive:

Advisor – Led, Always

We are deeply committed to the intermediated market, providing full support to advisors who guide their clients with care and expertise. From onboarding to servicing, transacting and reporting, our ecosystem is structured to respect your role while making it easier for you to do what you do best.

Seamless Support
That Works For You

We take the operation load off your shoulders. With intuitive processes, streamlined documentation, and proactive service, we reduce turnaround times and give you back more time for what matters: your clients.

Tools that Fit How you Work

Our digital suite is responsive, easy to navigate, and aligned to how you work. Pricing is simple and transparent with investor-level fees across our full suite so you can deliver more value to your clients.

Smart Support at Every Step

With our advisor toolkit, you get access to features that make your day-to-day easier and more impactful from real time portfolio visibility, seamless switch capabilities and static detail updates. Our Goal Management tools help you to anchor advice around meaningful outcomes, with rich reporting that assist you align investment strategy to real-life milestones education, retirement and more.

 A Platform for Possibility

Honey opens the door to more than just traditional investment options. Whether you’re looking for alternative exposures, offshore flexibility, or customised blends, our platform supports modern portfolios that reflect evolving client needs. Want unrestricted ZAR-based offshore access within life wrappers? You’ve got it.

Collaboration is our Core

You stay at the centre. We help power what is next. Explore a platform that supports your independence, enhances your client value, and adapts as your business grows. With Honey, your are not just transacting – you are transforming your advice delivery.

Co-Branded Advisor &
Client Experience

Maintain your brand presence through every step of the investor journey, with co-branded materials, statements, and reports.

Want to Partner with Honey Investments?

Here’s How

Want to Partner with

Honey Investments?

Here’s How

Step 1: Complete the FSP Contract Application

To apply for an investment contract, please download and complete the following forms:

  • FSP Contract Application Form
  • Customer Due Diligence (CDD) & FICA Checklist
  • Additional Representative Form (if applicable)
  • Cohabitation Declaration (if applicable)
  • Site Visit Declaration
  • FSP Assistant Access Form (for online platform use)

Step 2: Gather Your Supporting Documents

Make sure to include:

  • Certified FICA documents for all Directors, Shareholders, Key Individuals, and Representatives
  • Certified ID copies for all listed individuals
  • Proof of the FSP’s bank account (e.g. bank statement < 3 months)
  • Copy of your FSP FAIS License
  • FSP Representative Form (if applicable)

Step 3: Submit Everything to Us

Send your completed forms and documents to:
honey@hollardinvestments.co.za

What Happens Next?

Once we’ve reviewed and validated your documentation:

  1. We’ll complete all necessary reference and compliance checks
  2. You’ll receive written confirmation once your contract is approved
  3. Your unique Honey Investments code will be issued within 72 hours of signing

Please note: Honey Investments reserves the right to final contract approval.

Accessing Honey Investments Online

Once your contract is approved, you’ll gain access to our secure online portal where you can:

  • View and download your clients’ investment statements
  • Generate new investment product quotes
  • Access your commission and market value reports

 

If you already have a contract but no online account:
Call us on 0860 202 202 and our team will assist you.

Are you an FSP office administrator? Contact our team to get linked to the relevant adviser profiles.