About Us

Who We Are

At Honey Investment Solutions, we believe that smart investing should be simple, seamless, and satisfying for advisors and investors alike.

Honey Investment Solutions is a tech-driven investment platform designed to help financial advisors deliver real value to their clients. By combining smart systems and seamless administration with client-centric service, Honey makes it easier to manage products and achieve meaningful investment outcomes. This technology suite empowers advisors to build better futures for their clients, backed by Hollard’s powerful partnership support.

What We Offer

Honey is a subsidiary and strategic partner of the Hollard Group,
South Africa’s largest independent insurance group. This collaboration combines the entrepreneurial drive of our founding management team with the scale, credibility, and financial strength of a leading institutional partner.

 Like a well-run hive, our operations are purpose-built combining cutting-edge technology, client-centric service, and a robust product ecosystem.

Founded in partnership with the Hollard Group, we service over 17 000 investors with over R19bn of assets under our administrative care. 

Ready to rethink how you invest? Explore our platform or speak to your financial advisor today to unlock smarter tools, personalized investment solutions, and better ways to grow your wealth.

Our Purpose

We are committed to delivering straightforward, cost-effective financial solutions that go beyond numbers. At Honey Investment, every product, service, and interaction is designed to empower individuals and businesses helping them achieve financial confidence while contributing to broader social, economic, and environmental goals. Our mission is to make sustainable investing accessible, practical, and personal.

Looking Ahead

We envision a South Africa where every person and business has access to trusted, transparent financial guidance and where financial success is aligned with positive societal change. At Honey Investment, our vision is to be the country’s most trusted financial partner in sustainable investment and retirement planning valued not only for results, but for our integrity, innovation, and meaningful impact on communities and the planet.

Our Values

The Principles That Guide Us

Integrity

We believe trust is everything. That’s why we operate with full transparency, honesty, and a
client-first approach in everything we do from product design to everyday interactions.

Sustainability

We’re building more than portfolios we’re building a better future. Our investment solutions are designed to create lasting value for people, communities, and the environment.

Simplicity

Finance doesn’t need to be complicated. We’re committed to making financial services easy to understand, approachable, and user-friendly, no matter your level of experience.

Empowerment

We give our clients the tools, insights, and support they need to make informed, confident decisions because real financial freedom starts with knowledge and clarity.